Two nights ago, the NEWPAGES team attended the SOBA awards ceremony for the third time. This time, we were shortlisted for 5 awards:
🏆 Best Brand
🏆 Best Employer
🏆 Best Green Initiative
🏆 Best in Customer Service
🏆 Best Innovation
But in the end, we didn't take home a single trophy. We only brought back disappointment.
For NEWPAGES, failing to win reflects a clear reality: we still have a lot of room for improvement, and there are truly many areas where we haven't done well enough.
Returning empty-handed this time means we were:
All these shortcomings will serve as the driving force pushing us to improve. SOBA 2026, we will be better prepared and try again!