Majestic Gen Bhd has achieved a major milestone with its Gen Sphere serviced apartment development in Johor Bahru, reaching 100% take-up since its launch in July 2025. The strong response reflects growing confidence in Johor Bahru’s property market, especially developments linked to improving cross-border connectivity and urban growth.
The freehold project carries a gross development value (GDV) of RM837 million and is located on 1.25 acres within the Johor Bahru city centre. Gen Sphere consists of 996 serviced apartment units, with built-up sizes ranging from 459 sq ft to 700 sq ft. Prices start from RM609,000, making it attractive to both homeowners and investors looking for properties near major transportation hubs.
One of the key lessons from this project is the importance of strategic location. Gen Sphere is situated only 440 metres from JB Sentral and about 700 metres from the Bukit Chagar RTS Link Station. The upcoming RTS Link is expected to transform travel between Johor Bahru and Singapore by improving accessibility and reducing commuting time. This connectivity increases the appeal of nearby residential developments, particularly for working professionals and cross-border commuters.
Another important takeaway is how infrastructure development can drive property demand. Majestic Gen’s management highlighted that the RTS Link is reshaping the way people live, work and travel. Buyers appear confident that Johor Bahru is entering a new phase of economic and urban growth, supported by improved transportation networks and rising investment activity.
The project also includes a proposed direct connection to the existing link bridge at JB Sentral, which is designed to improve convenience and mobility for residents. This demonstrates how modern property developments increasingly focus on integrated living and accessibility rather than just residential space alone.
Overall, the success of Gen Sphere shows that properties located near major transport infrastructure, especially projects connected to the RTS Link, continue to attract strong market interest. It also reflects growing optimism about Johor Bahru’s future as a connected regional city and investment destination.
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