MMU Bachelor of Business Administration (Hons) (Marketing Management) is a 3-year degree programme offered by Multimedia University (MMU). The programme covers English for business communication, understanding management, financial accounting for managers, quantitative analysis models for business, entrepreneurship and ethical practices, financial management, introductory microeconomics, fundamentals of marketing, human capital and organisational behaviour, digital business, cyber security, and in later years international business, marketing research, promotional marketing, strategic marketing, international marketing, social media and digital marketing, industrial training and more.
Graduates may pursue careers as marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, customer relationship managers.
Please contact us for more information about this course and available scholarships.
Contact UsBelow is an estimated monthly living cost around Malacca for reference. Actual expenses may vary.
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