Degree
Bachelor of Business Administration(Hons)(Digital Business Management) | MMU Multimedia University
Bachelor of Business Administration(Hons)(Digital Business Management) | MMU Multimedia University

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Bachelor of Business Administration(Hons)(Digital Business Management) | MMU Multimedia University

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Category: Degree Available
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Specifications
  • Province/City: Kuala Lumpur
  • Language for Teaching: English
  • Field of Study : Economics and Management
  • Course Start Date: Apr
  • Course Start Date: Aug
  • Course Start Date: Oct
  • Course : Degree
  • Country: Malaysia
  • Annual Course Fees : Below RM 20k
Description

Bachelor of Business Administration (Hons) (Digital Business Management) MMU Multimedia University

Duration
3 Years
Mode
Physical
Campus
Malacca
Medium
English
Intake
Apr, Aug, Oct

Bachelor of Business Administration (Hons) (Digital Business Management) is offered by Multimedia University (MMU) as a 3-year programme at the Malacca campus, fully taught in English. It combines business administration with digital business, data analytics and technology management to prepare you for roles in digital marketing, e-commerce and business intelligence.

The programme covers management, microeconomics & macroeconomics, marketing, finance, data analytics and business intelligence, digital business, innovation and risk management, and strategic management. You will learn to manage digital channels, analyse business data and lead digital transformation in organisations.

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Student Type

Domestic Student
Malaysian Citizen
International Student
Non-Malaysian Citizen

Entry Requirement

UEC
5Bs (Including English OR English Grade C in SPM)
STPM
GP 2.00 in any two subjects (Pass in Mathematics and English at SPM)
Pre-U
CGPA 2.00
Other Qualification
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PTPTN Loan Selection

Maximum
Household income < RM 4,000
75%
Household income < RM 8,000
50%
Household income > RM 8,000

E-Square Waiver

E-Square Waiver
RM 100

Fee Breakdown

Tuition Fee
RM 54,250
Resources Fee
RM 1,200
Deposit
RM 500
Application Fee
RM 570
Scholarship
- RM 0
PTPTN Loan
- RM 0
Voucher
- RM 0
Total Payable
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  • Voucher: RM 0

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  • Clear and transparent application process, no additional application service fees
  • Full 1-on-1 application support throughout
  • Assistance in understanding and applying for suitable on-campus and off-campus scholarships
  • Provide information and guidance related to accommodation and entry visas
  • Maintain long-term cooperation and official communication channels with local universities
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Self-apply

  • Need to research admission policies, application requirements, and deadlines independently
  • Preparation, review, and submission of application materials need to be completed independently
  • Need to communicate with the university and follow up on application progress independently
  • Scholarship information needs to be inquired independently, and eligibility needs to be judged independently
  • Accommodation, entry, and visa-related matters need to be understood and handled independently
  • If encountering changes in application procedures or policies, need to respond and resolve independently

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Course Structure

Year 1
  • English for Business Communication
  • Understanding Management
  • Introductory Microeconomics
  • Fundamentals of Marketing
  • Financial Accounting for Managers
  • Quantitative Analysis Models for Business
  • Human Capital and Organisational Behaviour
  • Finance Management
  • Data Analytics and Business Intelligence
  • International Business
  • Entrepreneurship and Ethical Practices
  • Business Risk Management
  • Innovation Management
Year 2
  • Digital Business
  • Quality and Operations Management
  • Global Finance
  • Understanding Consumer
  • Business Application Development
  • Data Mining and Decision Support Systems
  • Introduction to Financial Technologies
  • Cybersecurity
  • Introductory Macroeconomics
  • Business Risk Management
  • Business Research Methods
  • Product and Service Marketing OR Promotional Marketing
  • International Trade and Policy OR International Economics
  • Supply Chain Management
  • Social Media and Digital Marketing
Year 3
  • Business Information Systems
  • Management of Strategy
  • Strategic Management Information Systems
  • Project Management
  • Digital Business Management Research Project
  • Advanced Data Analytics for Businesses
  • Web and Mobile Applications Development
  • Industrial Training

Future Career Prospects

  • Digital Communication Specialist
  • Digital Marketing Specialist
  • Digital Sales Manager
  • Digital Business Consultant
  • Project Manager
  • System Developer
  • Technology Manager
  • Chief Information Officer
  • Business Intelligence Analyst

Malacca Campus Living Expenses

This programme is offered at MMU's Malacca campus. Below is an estimated range of monthly living expenses near campus, including key cost components. Actual expenses may vary depending on your lifestyle.
Living Expenses Including Rent
RM 1,200 - RM 2,500 / Month
Rent
Rent/Month
RM 400 - RM 1,100
Food
Food & Groceries
RM 400 - RM 750
Transportation
Transportation
RM 50 - RM 100
Mobile
Mobile Plan
RM 30 - RM 50
Entertainment
Entertainment & Others
RM 200 - RM 400
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