Bachelor of Business Administration (Hons) (Digital Business Management) is offered by Multimedia University (MMU) as a 3-year programme at the Malacca campus, fully taught in English. It combines business administration with digital business, data analytics and technology management to prepare you for roles in digital marketing, e-commerce and business intelligence.
The programme covers management, microeconomics & macroeconomics, marketing, finance, data analytics and business intelligence, digital business, innovation and risk management, and strategic management. You will learn to manage digital channels, analyse business data and lead digital transformation in organisations.
As a professional study consultancy agency, E-Square has received in-depth coverage from two major well-known Malaysian media outlets, Sin Chew Daily and China Press, demonstrating our professional strength and good reputation in the field of study services.
