The official, frontal view of the ROWE HQ building in Worms, Germany.
Introduction
ROWE was founded in Germany in 1995 by Dipl.-Ing. Michael Zehe with a clear engineering philosophy: performance must be defined by measurable technical standards, not marketing claims. From its beginnings in Flörsheim-Dalsheim, ROWE developed from a small lubricant manufacturer into an internationally recognised brand present in more than 80 countries.
Engineering-Driven Foundation
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Founder Michael Zehe discussing technical optimization within the production facility.
Michael Zehe established ROWE with a strict focus on engineering quality, technical precision, and long term product reliability. From the very beginning, the company prioritised lubricant performance under real operating conditions rather than mass market positioning. This engineering first mindset continues to define ROWE today.
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The centralized valve and piping control system at the Worms facility, ensuring high technical precision and consistent operational quality.
Foundations of Growth
ROWE’s global development was built on several core principles:
- Engineering led lubricant development
- High internal manufacturing control
- Long term sustainability and continuity
- Independent family owned management structure
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ROWE lubricants moving on the automated filling and production line.
These principles helped establish ROWE as a recognised German lubricant manufacturer across international markets.
Leadership Transition (2024)
From 2024 onwards, ROWE operates under a dual CEO structure led by:
- Dr. Alexandra Kohlmann
- Stefan Wermter
This leadership transition continues the company’s engineering heritage while strengthening the focus on sustainability, digitalisation, and long term industrial development.
Conclusion
ROWE remains a German engineering company shaped by technical discipline, independent thinking, and long-term product development. Its founding principle remains unchanged:
"Performance must be engineered, never assumed."
Racing Tech Lubricants Sdn Bhd | Official ROWE Partner in Malaysia
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