BBGX 13X Moment In Motion Tour Campaign @ Nationwide

The BBGX 13X Moment In Motion Tour Campaign @ Nationwide was a multi-location brand activation planned across Bubble Gum Wax outlets throughout Malaysia, running from August to December 2024. Designed as an exclusive in-store experience, the campaign aimed to create a more personal and memorable engagement between the brand and its customers. Guests were welcomed with a curated canapé buffet, creating a relaxed and premium hospitality experience throughout the event. To add a personalized touch, a custom mug station was included, allowing guests to print their names on mugs as a memorable keepsake from the campaign. Our team supported the campaign with event planning, activity arrangement, guest experience planning, customization station coordination, and nationwide activation flow, ensuring each outlet delivered a consistent and engaging brand journey.

Event Highlights:

• Nationwide Campaign: Activated across Bubble Gum Wax outlets in Malaysia over a multi-month campaign period.
• Canapé Buffet Experience: Provided guests with a curated selection of bite-sized refreshments to enhance the event hospitality.
• Custom Mug Station: Allowed visitors to personalize mugs with their names, creating a memorable and interactive takeaway.
• Brand Engagement: Combined lifestyle, beauty, and personalization elements to strengthen customer connection with the brand.
• Our Scope: Our team handled the event planning, guest experience arrangement, customization station coordination, logistics support, and campaign execution flow.

Looking to create a nationwide campaign, in-store activation, or personalized customer experience? Contact our team to plan and execute a complete brand journey from concept to activation.