ASUS Expert Series Launch @ ShangriLa KL

The ASUS Expert Series Launch @ Shangri-La KL presented the latest ASUS Business and ExpertBook lineup through a professional, hands-on showcase designed for business users, IT professionals, partners, media guests, and invited attendees. Built around the theme “Trusted by IT Experts. Built for Worry-Free Business.”, the event highlighted ASUS’s commitment to durability, productivity, security, AI-powered business solutions, and long-term reliability. The setup featured multiple product experience zones, including ASUS ExpertBook displays, AI ExpertMeet showcase, AIoT solution area, ASUS AI POD design, and live durability demonstration stations such as spill resistance, drop test, pressure test, hinge test, and powerbank charging test. Our team handled the complete event execution from top to bottom, covering event planning, concept proposal, celebrity proposal and invitation, venue coordination, registration setup, product display arrangement, interactive demo zones, backdrop and branding production, logistics, manpower coordination, on-site operation, and overall event management, ensuring a polished and seamless launch experience aligned with ASUS Business’s corporate direction.

Event Highlights:

• ASUS Business Product Showcase: Featured the latest ASUS ExpertBook and Expert Series products designed for business productivity, reliability, and professional use.
• Theme-Driven Setup: The event was built around “Trusted by IT Experts. Built for Worry-Free Business.”, reinforcing ASUS’s focus on confidence, durability, and worry-free business performance.
• Interactive Durability Demos: Included hands-on demonstrations such as spill resistance keyboard test, expert drop test, pressure test, hinge test, and powerbank charging test to make product strengths easier to understand.
• AI & Business Solution Zones: Highlighted Copilot+ PC, ASUS AI ExpertMeet, AIoT Solution, and ASUS AI POD Design, showcasing practical business-ready AI applications.
• Professional Display Environment: Clean white and blue ASUS Business branding, product counters, backwall graphics, lighting, demo pedestals, and display units created a premium corporate showcase.
• Celebrity & Guest Engagement: The event included celebrity proposal and invitation coordination, helping to enhance guest engagement, media value, and overall event visibility.
• Registration & Guest Flow: A dedicated registration counter, crew support, queue control, and guest coordination ensured a smooth arrival experience for attendees.
• Full Event Coordination: From proposal planning to on-site execution, our team managed the planning, setup, manpower, logistics, branding, demo flow, and overall event operation.
• Our Scope: Our team handled the full event execution from top to bottom, including event planning, concept development, proposal preparation, celebrity proposal and invitation, venue coordination, registration setup, product display arrangement, demo zone planning, backdrop and branding production, logistics, manpower coordination, on-site operation, and overall event management.

Looking to create a corporate product launch, business technology showcase, or interactive demo experience? Contact our team to plan and execute a complete event solution from concept, proposal, setup, branding, talent coordination, product display, engagement activity to full on-site event management.