PETALING JAYA (June 19) – Property developer Setia Awan has accelerated the launch of the final phase of its Sena Residences project in Seksyen 14, Shah Alam, after achieving an impressive 98% take-up rate for the first two residential towers.
The development’s Towers B and D, comprising a total of 940 units, reached near-full sales within six months of its official launch in December 2024. The strong demand has prompted the developer to bring forward the release of the remaining two towers, which will add another 1,102 units to the project.
Sena Residences is strategically located in Shah Alam’s mature Seksyen 14 township and is positioned to benefit from excellent public transportation connectivity. The development is situated approximately 30 metres from the Dato’ Menteri LRT station, part of the LRT3 Shah Alam Line, which is expected to begin operations by the end of June 2025.
The newly released towers will feature a mix of unit configurations, including conventional four-bedroom family apartments and a new product category known as Soho Transit Units. According to Setia Awan, this concept is being introduced to Shah Alam for the first time and is designed to cater to urban residents seeking affordable, transit-oriented living options.
Priced from RM230,000, the Soho Transit Units are designed with a bedroom, living space, and kitchenette, offering a compact yet functional layout suitable for young professionals, first-time homebuyers, and investors. The concept combines affordability with convenient access to public transport and city amenities.
Setia Awan Land General Manager of Sales, Marketing and Corporate Communication, Miles Chan, said the encouraging sales performance reflects strong market demand for value-driven homes that maximise living space while maintaining affordability.
The latest milestone further strengthens Setia Awan’s presence in Shah Alam, following the successful sell-out of its Astrum Shah Alam development within a year of launch.
Key Takeaways
The strong take-up rate at Sena Residences demonstrates that demand for well-located and affordably priced residential properties remains resilient despite cautious market conditions. Developments that offer direct access to public transportation, especially those linked to major rail networks such as the LRT3 line, continue to attract both owner-occupiers and investors. The introduction of Soho Transit Units also highlights a growing trend towards compact, transit-oriented housing solutions that cater to younger buyers seeking convenience, flexibility, and lower entry costs.
Yao Mu Realty, based in Kuala Lumpur, Malaysia, specializes in industrial real estate for factories and land, delivering professional and efficient solutions.
Posted by Yao Mu Realty Sdn Bhd on 19 Jun 26
Malaysia