Country Heights Appoints New CEO to Drive Strategic Growth

Country Heights Appoints New CEO to Drive Strategic Growth

Property developer Country Heights Holdings Bhd has announced the appointment of Mohd Rizal Zubair as its new chief executive officer, effective April 15. The leadership change signals the company’s intention to strengthen its strategic direction and operational performance.

Mohd Rizal, 55, previously served as group CEO of UKM Holdings Sdn Bhd, the investment and commercial arm of Universiti Kebangsaan Malaysia. In that role, he managed a diverse portfolio that included investment holdings, healthcare, consulting, and real estate businesses.

His extensive career also includes key positions such as vice-president (finance) at Northern Corridor Implementation Authority and group chief financial officer of Bina Darulaman Bhd. Altogether, he brings over 30 years of experience across audit, finance, corporate restructuring, and investment management, spanning both private and government-linked entities.

In its filing to Bursa Malaysia, Country Heights expressed confidence in Rizal’s leadership. The board believes his expertise in corporate finance and strategic transformation will help improve the company’s performance and support long-term sustainable growth.

As of the latest trading, Country Heights’ shares stood at 17 sen, with a market capitalisation of RM53.76 million.

What I Learned

This development shows how important leadership is in shaping a company’s future direction. Appointing an experienced CEO with a strong background in finance and restructuring suggests that Country Heights is focusing on improving its performance and possibly navigating challenges ahead. It also highlights how companies often bring in leaders with diverse experience across industries to drive growth and transformation.